Dublin Zoo Mobile App Privacy Policy
How Dublin Zoo uses your personal data when you use our mobile app
MOBILE APP Privacy Policy
How Dublin Zoo uses your personal data when you use our mobile app.
At a glance
The app can help you plan your visit, store ticket details, navigate the zoo and receive information. Optional location, personalised messages and marketing should only operate when you choose them. You can change your choices in the app settings and your device settings.
1. Who we are
Dublin Zoo is the controller responsible for the personal data described in this notice.
Controller: Dublin Zoo (Zoological Society of Ireland)
Address: Dublin Zoo, Phoenix Park, Dublin 8, D08 AC98, Ireland.
Privacy contact: [email protected]
2. What this notice covers
This notice applies to the Dublin Zoo mobile app and explains what information we collect, why we use it, who receives it, how long we keep it, and your choices and rights. It should be read with any short notices shown when the app asks for a permission or consent.
3. Information we collect
- Account and contact details: your name and email address, where you provide them.
- Ticket details: ticket order number, event date and ticket type when you store or use tickets in the app.
- Location and visit data, where enabled: timestamped GPS points while you are on site, beacon information, and “first seen” and “last seen” timestamps used for location-aware messaging.
- App activity: how you use features such as “Plan My Day”.
- Device and technical data: IP address, operating system and version, device name, battery status, locale, time zone, app version and build.
- Preferences: push-notification settings and your marketing choices.
Precise location data is linked to a pseudonymous app-install identifier rather than directly to your name or email, according to our current records.
4. How and why we use your information
| Purpose of processing | Legal basis | Retention period |
|---|---|---|
| Core app and visitor services, including maps, visit planning, events and ticket storage | Contract – Article 6(1)(b) GDPR. | Ticket data expires 24 hours after redemption or event expiry date. All other data retained is Anonymised four years after last app use. |
| Location-based navigation using on-site, timestamped GPS points | Consent – Article 6(1)(a) GDPR | Anonymised four years after last app use. If consent is withdrawn earlier than four years after last app use, data will be anonymised [data: timestamped GPS points linked to a pseudonymous app install identifier.] |
| Analytics to understand use of “Plan My Day” and improve the app and visitor experience | Legitimate interests – Article 6(1)(f) GDPR | Anonymised four years after last app use. |
| App security, stability, performance, incident detection and fault diagnosis | Legitimate interests – Article 6(1)(f) GDPR | IP addresses: deleted 60 days after last app use. Device/app telemetry: anonymised four years after last app use. |
| Location-aware or personalised messages and notifications | Consent – Article 6(1)(a) GDPR | First/last-seen timestamps, location and beacon information: anonymised four years after last app use. If consent is withdrawn earlier than four years after last app use, data will be anonymised |
| Email newsletters, visitor announcements and other direct marketing | Consent – Article 6(1)(a) GDPR | Held separately in Mailchimp until you unsubscribe or ask to be removed |
5. Location Services in the Dublin Zoo Official App
5.1 Location
If you have given us your consent, we will track the location of your mobile phone while on-site at Dublin Zoo. Location data enables the use of location-based services (LBS), such as map services or location-based information via push notifications.
We use your device’s location services and sensor data (e.g. Bluetooth data, beacon data, Wi-Fi access points, GPS data and mobile phone data), as some of our products and services use location data for access control purposes and/or to provide you with location-based information within Dublin Zoo.
If you have activated persistent background location services on your device, we can determine the location of your device, while on-site only, even if you don’t have the app open. The persistent background location services use various technologies to determine your exact location, e.g. the location services of your operating system or browser, sensor data from your device (e.g. magnetometers, barometers, gyroscopes, accelerometers, compasses, Bluetooth data, beacon data, Wi-Fi access points, GPS data and mobile data).
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before you withdrew.
5.2 Location and push-notifications
We ask for separate, informed choices with regard to location data and push-notifications. Granting a device permission does not by itself replace an in-app GDPR consent request.
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before you withdrew.
6. Who receives your information
We share personal data only where needed for the purposes above, including with:
- Attractions.io, which provides and hosts mobile-app services for Dublin Zoo and acts as a processor under contract.
- Mailchimp, used separately by the Dublin Zoo Marketing Team to manage mailing lists and newsletters.
- Authorised Dublin Zoo staff and service providers who need access to operate, support or secure the app.
We do not sell personal data.
7. International transfers
We may transfer your personal data to countries outside the European Economic Area (EEA). Where we do so, we will ensure that an appropriate safeguard is in place, such as an adequacy decision or approved standard contractual clauses, and will apply any additional measures required by data-protection law. You may contact us for further information about these safeguards.
8. Security
We use appropriate technical and organisational measures to protect your personal data against accidental or unlawful loss, alteration, disclosure, access, destruction or other misuse. These measures include access controls, secure systems and appropriate contractual safeguards with our service providers. We regularly review our security measures and update them where necessary.
9. Your Data-Protection Rights
You may have the right to:
- access your personal data and receive a copy;
- correct inaccurate or incomplete data;
- have data erased;
- restrict how data is used;
- receive certain data in a portable format;
- object to processing based on legitimate interests or to direct marketing; and
- withdraw consent at any time.
- to object to automated decision making
To exercise a right, contact Dublin Zoo by emailing [email protected] . We may need information to verify your identity. You also have the right to complain to the Irish Data Protection Commission.
Data Protection Commission – dataprotection.ie
21 Fitzwilliam Square South, Dublin 2, D02 RD28
1o. Children
The app is not directed at or intended to be used by children. Age information is not collected.
11. Changes to this notice
We may update this notice when the app or our processing changes. We will show the current version and effective date in the app and, where appropriate, tell you about material changes.
Effective date: 13/10/2026